3-Day Workshop on Blue Ocean Strategy Through Design Thinking
11-13 August 2009: 0930 Hrs: Hotel Raj Park, Chennai
Confederation of Indian Industry & Elephantversity Institute of Innovation are together organizing a three-day workshop, “Blue Ocean Strategy – through Design Thinking” by Dr. George Eapen & Mr. Partho Guha in Chennai on the 11th, 12th & 13th of August 2009.
The three day workshop features a mix of lectures, discussions, case analysis and activities where participants analyse their own businesses. Participants are encouraged to come with a specific opportunity that they would like to work on during the programme. An important part of the programme is the opportunity to immediately start applying blue ocean tools and frameworks to analyse and visually explore your own organisation’s strategic challenge. In addition, participants will gain valuable experience providing feedback and ideas to the others as they search for their blue ocean.
Blue Ocean Strategy is the simultaneous pursuit of differentiation and low-cost to create new market space. A proven and practical approach to creating breakthrough business ideas, blue ocean strategy seeks to make the competition irrelevant by creating a leap in value for both the company and its buyers. While innovation has been seen as a random / experimental process, blue ocean strategy offers systematic and repeatable methodologies and processes in pursuit of innovation by both new and existing firms. Design thinking is the latest and hottest methodology to help a company to innovate. Harvard Business Review, 2008 defines Design Thinking, as a methodology that imbues the full spectrum of innovation activities with a human-centred design ethos. Innovation is powered by a thorough understanding, through direct observation, of what people want and need in their lives and what they like or dislike about the way particular products are made, packaged, marketed, sold and supported.
These tools will prove to be instrumental in successfully emerging from the current global economic meltdown.
For further details on registration contact:
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G K MoinudeenHeadTamil Nadu Technology Development & Promotion Centre
Confederation of Indian Industry (SR)
98/1 Velachery main road,
GuindyChennai – 32.
Phone : +91 44 42444530 (D)
Fax : +91 44 42444510
e-Mail : [email protected]
website : http://www.cii.in/ / http://www.tntdpc.com/