Confederation of Indian Industry has been organizing Brand Conclave, the biggest brand management workshop in India, for the last seven years. Leading international speakers like Al Ries, Laura Ries, Jean Noel Kapferer, Lynn Upshaw, Clyde Fessler, Kevin Lane Keller, Erich Joachimsthaler, Bernd Schmitt have addressed the two-day workshop attended by a packed audience of over 300 delegates from various parts of India.
Against this backdrop, CII is organizing the eighth edition of Brand Conclave scheduled for 16 – 17 July 2009 at The Oberoi Grand, Kolkata. Prof. John Philip Jones, advertising guru & international expert on brand management will conduct a two-day workshop at the Conclave.
John Philip Jones spent 25 years in European operations at J. Walter Thompson before he entered academia. He has spent 27 years at the Newhouse School of Public Communications, Syracuse University; he was also an adjunct professor at the Royal Melbourne Institute of Technology, Australia; and is a visiting professor at the Copenhagen Business School, Denmark. He is the author of international bestsellers like “What’s In a Name? Advertising and the Concept of Brands”, “Does It Pay to Advertise? Cases Illustrating Successful Brand Advertising”, “How Much is Enough? Getting the Most from Your Advertising Dollar”, “When Ads Work. Proof that Advertising Triggers Sales”, “The Ultimate Secrets of Advertising”, “Fashions, Fables and Facts About Advertising” and “How to Turn Advertising Expenses Into Investments”. He is a specialist in the measurement and evaluation of advertising effects and originator of two widely-used concepts to measure them. He has conducted seminars & workshops all over the world & is employed as a consultant by numerous first-rank international organizations, mainly advertisers and advertising agencies. He was the recipient of AAF (American Advertising Federation) Distinguished Advertising Professor in 1991 and in 2001 he received the Syracuse University Chancellor’s Citation for Exceptional Academic Achievement. In 2003 he was nominated, by the distinguished publication American Demographics, as one of the “25 most influential people on the demographic landscape over the past two-and-a-half decades”.
Prof. Jones would speak exclusively at this National Conclave, organized by CII in Kolkata. The theme of his workshop would be “Brands: Safeguards during Recession, Springboards during Recovery”.
For further details contact:
Rajib Roy
Executive Officer
Confederation of Indian Industry (CII)
6, Netaji Subhas Road, Kolkata – 700 001, India
Voice: +91-33-2230-7727/ 28 (Extn: 434)
Facsimile: +91-33-2230-1721, +91-33-2231-2700
Mobile: +91-98301-56232
Web: www.cii.in / www.brandconclave.com
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