Tenth CII Marketing Summit Impacting the Market
August 18-19, 2009 * New Delhi
The CII Marketing Summit has been successfully bringing together an extremely senior audience and authoritative speakers to discuss and argue inspiring and relevant issues associated with the Indian marketing scenario. Participants have found greater value from the sharing of experiences with like-minded peers.
The next edition of the Marketing Summit carries forward the marketing agenda with – Impacting the Market – scheduled to be held on August 18 –19, 2009, at Hotel Taj Palace in New Delhi.
Constantly attuned and kept dynamic, an intrinsic market mould is what companies strive to develop to sustain and drive higher profit lines. With the market and the consumer changing tenor constantly, Impacting the Market will bring together, again, some of the finest and authoritative market leaders to discuss with you, explore and assess the strategy and the instruments key to influencing the market.
In a format conducive to candid discussion, the Tenth CII Marketing Summit will probe issues most critical to the Indian market and the marketers:
·The economics of the market
This session invites an economist’s perspective on the market and studies it through the marketer’s lens.
·DirectSpeak: deconstructing the market and the consumer psyche
A standalone session with an authoritative maestro of the market and the consumer.
·Surviving the market
Despite the leaps and dips in the market, there are brands that survive the tide. This session seeks perspectives from the experts on a compelling proposition for the market.
Galvanizing the sales market channels: are we equipped?
The Indian consumer, has – even unknown to himself – progressed stealthily from the supermarkets to the hypermarkets and from general stores to branded stores. Powering this experience are large sales and channel forces that are zealously groomed to render a brand experience. This session seeks to identify the critical combination of impacting tools intrinsic to market sales and delivering experiential branding.
Digitising the market
The convergence of Information-Communication-Technology deploys a powerful suite – from a basic cellphone to the Internet and more recently the radio channels – allowing companies to expand market access and establish consumer connect. This session evaluates and assesses the vitality of these unique technological tools to transform your market and influence the consumer.
Product design and packaging: the first product encounter
An undervalued component or a growing stimulant?
Given the array of choice for the consumer on the shelf, product packaging and design acquire a whole new dimension in marketing communication. This session engages on the worthiness of impactful product development and packaging to achieve the product breakthrough, findability and a purchase.
The registration form is reproduced herebelow. Do avail of the early-bird discount offers.
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Registration Form
The Marketing Summit 2009
Impacting the Market
August 18-19, 2009, Hotel Taj Palace, New Delhi
Yes I / We would like to attend the Marketing Summit scheduled on August 18-19, 2009
COMPANY AND DELEGATE(S) DETAILS
Company: ________________________________________________________________
Address: _________________________________________________________________
_________________________________________________________________
Tel: ___ _______________Fax: ___________________Email: __________________
S. NO. NAME DESIGNATION
1. ________________________________ _________________________________
2. ________________________________ _________________________________
3. ________________________________ _________________________________
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DELEGATE FEE: PLEASE TICK THE RELEVANT CATEGORY
Registration fee per delegate from medium & large member companies of the CII – 7,500. EARLY BIRD DISCOUNT IN RS. 6,000
Registration fee per additional delegate from medium & large member companies of the CII – 6,500. EARLY BIRD DISCOUNT IN RS.5,500
Registration fee per delegate from small scale member companies of the CII – 5,000. EARLY BIRD DISCOUNT IN RS. 3,500
Registration fee per additional delegate from small scale member companies of the CII – 4,000. EARLY BIRD DISCOUNT IN RS. 3,000
Registration fee per delegate for non-member small scale companies – 6,000. EARLY BIRD DISCOUNT IN RS.5,000
Registration fee per delegate for non-member companies – 9,000. EARLY BIRD DISCOUNT IN RS. 8,000
Enclosed please find enclosed our Cheque/DD No ______________ dated ______________ for Rs___________ drawn in favour of Confederation of Indian Industry towards delegate fee.
PLEASE SEND THE COMPLETED REGISTRATION FORM AND PAYMENT TO
KIRTI SAHNI
Confederation of Indian Industry
249 F, Sector 18, Udyog Vihar, Phase IV
Gurgaon – 122015, Haryana
Tel: +91 124 4014060-67;Extn 313/345; Direct 4013864 ; Fax: +91124 4013873/4014057;
Email: [email protected]
ORDER SUMMIT LIVE PROCEEDINGS
Order your copy of the DVD set of Live proceedings of The Marketing Summit 2009 at Rs 3,000.
A special discount of Rs 1,000 is offered to all registered delegates on each set.
All deliveries will follow 4 weeks after the Summit.
PLEASE NOTE
Pre-registration & Pre-payment is a must;
Registration fee includes Summit documentation and does not cover delegate travel or hotel expenses;
On receipt of your Registration Form, further details will follow;
The delegate fee is non-refundable or non-adjustable against any other event of CII.
Changes in nomination are, however, acceptable.
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